Interakt review

For a growing share of businesses, the storefront is not a website; it is a WhatsApp thread. Interakt, built by Jio Haptik on the official WhatsApp Business API, is a conversational commerce platform designed around that reality. It turns WhatsApp and Instagram into channels where customers can browse a catalog, ask questions, check out, and pay without ever leaving the chat, while the business runs everything from a shared inbox with chatbots and AI agents absorbing the repetitive work.

What Interakt actually does

Interakt covers the full lifecycle of a WhatsApp-first customer. On the acquisition side, it connects ad clicks and Facebook lead forms straight into WhatsApp conversations and runs broadcast campaigns for promotions, in-stock alerts, and offers. On the commerce side, it supports in-chat storefronts: customers browse products from a synced catalog, add items to a cart, and complete checkout inside the conversation, with payment collection handled natively through options like WhatsApp Pay. For Shopify and WooCommerce stores, order data flows both ways, enabling automated order confirmations, shipping updates, cash-on-delivery confirmations, and abandoned-cart recovery messages.

Operationally, the shared team inbox is the daily workspace. Multiple agents work from a single WhatsApp business number, with chat assignment, labels, and quick replies keeping the queue organized. Automation ranges from rule-based workflows and FAQ auto-replies up to AI agents, which Interakt positions as AI employees: they handle a large share of repetitive queries end to end, support multilingual conversations across more than twenty languages, and escalate to humans when needed. Jio Haptik's standing as a Premier Meta partner shows in how quickly new WhatsApp platform features tend to land.

Key features

• In-chat storefront with catalog browsing, cart, checkout, and native payment collection
• Shared team inbox on one WhatsApp number with assignment and labels
• Broadcast campaigns, abandoned-cart recovery, and transactional notifications
• AI agents that automate repetitive queries in 20+ languages with human handoff
• Integrations with Shopify, WooCommerce, Zoho, Google Sheets, and Facebook Lead Ads
• Built on the official WhatsApp Business API with Instagram channel support

Who it's for

Interakt is aimed at small and mid-sized consumer businesses whose customers already prefer WhatsApp for discovery and ordering: D2C brands, local retailers, clinics, coaching businesses, and ecommerce stores running WhatsApp as a primary sales channel. The platform reports more than 25,000 businesses on board, and its sweet spot is teams that want catalog, checkout, support, and marketing consolidated rather than stitched together from a bot builder plus a payment workaround.

It is a weaker match for companies that need WhatsApp as just one channel among many; the platform is deliberately WhatsApp-centric, and its Instagram support complements rather than equals it.

How it compares

WATI is the most direct rival: similar shared inbox and broadcast tooling on the WhatsApp Business API, with a comparable SMB focus, but Interakt goes further on native commerce, especially in-chat checkout and payments. SleekFlow attacks the same conversations from an omnichannel angle, unifying WhatsApp with Instagram, Telegram, live chat, and CRM sync; it is the better pick for multi-channel sales teams, while Interakt wins when WhatsApp is the store. Decide based on where your revenue actually happens.

Verdict

Interakt is one of the few platforms where WhatsApp commerce is the product rather than a feature. The combination of catalogs, in-chat checkout, payments, a shared inbox, and increasingly capable AI agents makes it a complete stack for WhatsApp-first businesses. The honest limits: there is no free plan, Meta's per-conversation messaging charges sit on top of the subscription, and businesses that need true omnichannel breadth will feel constrained. If your customers buy in chat, it deserves a trial.