Lofty review

What it is and who it's for

Lofty (the platform formerly known as Chime) is an all-in-one real estate CRM that bundles IDX websites, lead generation and ad management, and an AI assistant for nurturing leads. It is built for teams and brokerages that want a single system from first lead to closed deal, rather than stitching together a CRM, a website and a dialer separately.

Strengths

The appeal is genuine breadth: leads flow into IDX sites, into the CRM, through automated smart-plan follow-up and a dialer, and on to transaction management; one pipeline, one login. It is a mature product with years of development behind it, and the AI assistant for lead nurture is one of the stronger implementations in the category.

Where it falls short

It is expensive and opaque. Pricing is not public; third-party estimates put Core around $449/mo and enterprise configurations up to roughly $1,500, with no free plan or trial, and ad spend is extra on top. It is also firmly US/North-America-centric: IDX and MLS feeds are North American, so for most non-US agents it simply is not a practical option.

Pricing

Not published. Third-party reviews estimate Core from ~$449/mo, with realistic configurations of $500–$750 and enterprise up to ~$1,500. There is no free trial; expect a sales-assisted onboarding.

Verdict

A powerful end-to-end platform for US teams that can justify the cost. If you are a solo agent, on a budget, or outside North America, look elsewhere.